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Reebok Sports Club

Reebok Sports Club is a premier gym chain located in Madrid, offering an upscale fitness experience. Known for its state-of-the-art facilities, personalized training programs, and exclusive services, Reebok Sports Club caters to individuals seeking a premium approach to health and wellness. With multiple locations in the city, the club combines top-tier equipment, expert trainers, and a sophisticated environment to deliver unparalleled fitness solutions for its members.

2019

Year

3 months

Duration

Product Design, UX, UI

Problem

Reebok Sports Club, a premium gym, needed to enhance its online experience for both members and potential clients.

With two locations, various staff, products, services, and equipment, the challenge was to create a clear and user-friendly experience.

Solution

Following several workshops with the client and users, we designed a web app that allows users to book available classes, view options at both locations, and access detailed information about instructors and classes.

The main challenge in the user experience was ensuring that booking classes, purchasing services, and hiring a personal trainer were intuitive and seamless, while maintaining the brand's premium image. Class booking was particularly complex due to the numerous combinations of class types, instructors, and schedules.

The primary goal for the user interface was to create a premium, clean design. To achieve this, a dark background was chosen as the main color, complemented by carefully selected typography to enhance readability and convey the brand's values.