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Almalibre Açaí House

Inspired by the vibrant and nourishing Brazilian superfruit, açaí, this brand has always been synonymous with health, tastefulness, and a connection to nature.

2020

Year

3 months

Duration

Branding, Product Design

Problem

The brand needed facelifting due to its rapid growth in the Spanish Market. It was also required to create its products to start selling it online to reach other European markets.

Solution

With this rebranding, we aim to enhance the associations with brazilian superfruit and health food while creating a more inviting and cozy atmosphere that resonates globally.

Rebranding

The decision to transition from “Açai Bar” to “Açaí House” was defined to evoke a sense of warmth, comfort, and community. The term "House" suggests a welcoming space where customers can relax and enjoy our products, much like they would in their own homes. It conveys the idea of a gathering place, a sanctuary where the rich flavors of the Amazon are celebrated and shared. This new name helps to better communicate the essence of the brand, making it more accessible and appealing to an international audience.

Packaging

Each design element was crafted to evoke its products' natural, nourishing qualities, ensuring that when you bring home Almalibre Sorbet or Pulp, you're bringing home a piece of the Amazon. The design was well aligned with its new brand elements and style.